What trends are ruling the world of luxury watches? Green is still in

The world of luxury watches is constantly pulsating with new trends that set the course for even the most respected brands. Although watchmaking is an industry with a deep tradition and a history going back centuries, it is not immune to the waves of fashion.

Each season brings new favourites in the form of innovative materials, surprising colour combinations, bold shapes or groundbreaking features that make our collections never complete. We have mapped out the year's most striking watch trends that should not escape the attention of any discerning lover of precision craftsmanship and cutting-edge design.

Elegant watch with integrated bracelet conquers the world

With the triumphant presentation of the Chopard Alpine Eagle at the prestigious Watches & Wonders trade fair in Geneva, the entire watchmaking world has turned its attention to sporty models with an integrated bracelet.

This design element, in which the bracelet organically grows directly out of the watch case, is nothing new in horology - its roots date back to the 1970s. It is now enjoying an extraordinary renaissance, appealing to both collectors and discerning customers looking for a versatile watch.

The integration of the bracelet gives the watch a minimalist, sophisticated look and ensures unparalleled wearing comfort. It is a masterpiece that requires precision engineering and craftsmanship of the highest standard. The result is a watch that hugs the wrist perfectly and provides the owner with comfort throughout the day.

The fascination with this design endures, especially thanks to the versatility that allows these models to be worn with virtually everything - from formal suits to casual weekend outfits. This year thus brings a whole plethora of luxury sports watches from the most renowned watch brands that take this trend even further.

Unconventional watches and shape variations: the edges are making a comeback

They say there's beauty in simplicity, and there's nothing more classic than a round watch. However, the trend has shifted significantly towards non-traditional geometric case shapes. Square watches, which established their place in horological history back in 1904 with the introduction of the iconic Santos de Cartier model, are making a spectacular comeback.

Interest in the unusual geometry of cases is growing again, and this is reflected in the collections of leading watch companies.while the Bell & Ross brand has been a true specialist in angular and unconventionally shaped watches inspired by aeronautical instruments for decades, they are now joining this exciting trendsuch traditional brands as Longines with its relaunched Dolce Vita collection, Franck Muller with its iconic Cintrée Curvex watches and the avant-garde CVSTOS with its range of architecturally impressive models.

The square shapes offer a bolder, more distinctive look that attracts attention and emphasises the personality of its wearer. Combined with current colour trends and sophisticated movements, it creates the perfect mix of tradition and innovation.

Green watches reign supreme

While a few years ago the undisputed queen of the watch world was blue in all its shades, since last year we have seen the dramatic rise of green, which is successfully conquering the dials of luxury models. This trend is no accident - green symbolises a return to nature, sustainability and balance, values that are becoming increasingly important in today's world.

Green appears across the entire watchmaking spectrum,from fresh, vibrant shades to dark, sophisticated tones. It starts with the sporty Chopard Mille Miglia Classic Chronograph with its distinctive racing character, continues through the elegant bottle green Tissot Chemin Des Tourelles Powermatic and culminates in the sophisticated gradient dial of the Raymond Weil Freelancer, which goes from lighter shades in the centre to almost black at the edges.

One of the biggest advantages of the green colour is its extreme versatility and compatibility with different styles. It goes perfectly with both black and brown clothing, and complements steel and gold accessories equally well. In addition, the different shades of green allow you to choose the model that best suits your personal style and preferences.

Return to traditional dimensions

After years in which watches with large cases exceeding 42 mm dominated the market, we are seeing a gradual move towards more classic, compact sizes. This trend stems from thegrowing popularity of the vintage aesthetic, but also for practical reasons - smaller watches are more versatile and comfortable for everyday wear.

Most luxury brands now offer their iconic models in a variety of sizes to cater to a diverse range of customers. Among the most sought-after are watches with a 36-40mm case, which stand out for their timeless elegance and versatility. This trend is not limited to men's models, but is also permeating the women's watch segment, where we are seeing a move away from miniature jewel-like pieces towards full-sized models with sophisticated mechanisms.

Mechanical hearts in the digital age

Despite the rapid development of smartwatches, mechanical movements remain a symbol of luxury and craftsmanship excellence. There is an increased interest in so-called 'open heart' models and skeleton dials, which offer a glimpse into the fascinating world of precision mechanics.

Sustainable luxury is gaining momentum

Environmental responsibility is becoming a key issue even in the traditionally conservative watch industry. Leading manufactures are implementing sustainable practices in their production processes and experimenting with alternative materials.

Exclusive limited editions as an investment opportunity

Luxury watches are becoming not only collector's items, but also an attractive form of investment. Limited editions from renowned manufacturers represent not only the pleasure of owning an exclusive piece, but also the potential for future appreciation.

Brands such as Chopard, Bell & Ross and Franck Muller regularly launch special collections in limited numbers, which appeal to both avid collectors and investors looking for alternative ways to allocate their funds.

Visit BENY boutiques and discover the trends for yourself

If you are fascinated by the current trends in the watch world, visit the BENY jewellery and watch boutiques right in the centre of Prague.

Whether you're looking for a sporty and elegant model with an integrated bracelet, a watch with an unusual case shape, or a green dial - you'll find something to suit you.